The animated journey of “France eMotion” is the fruit of a close collaboration between Atout France, the Institut Français and exhibition curator Muriel Enjalran.

Four photographers from around the globe – Ishola Akpo of Benin, Edu Monteiro of Brazil, David Schalliol of the United States, and Lourdes Segade of Spain – were asked to travel to different parts of France during the summer of 2017 to photograph 35 cultural attractions.

To bring these photographs to life, French artists Julie Chheng and Thomas Pons created an animated character that changes form as it moves through the images: a touch of augmented reality that can be viewed with the help of a free and easy-to-use mobile app.

The result is an artistic experience like no other. With its combination of photography and digital animation, the “France eMotion” photography exhibition takes viewers on an eye-opening journey to (re)discover France’s rich heritage through 35 original photographs that come alive through augmented reality.

The “France eMotion” photography exhibition is presented in collaboration with the Embassy of France in Malaysia and Alliance Française Malaisie (Kuala Lumpur & Penang).